Baxter Blue Eyewear

Baxter Blue Eyewear

$89.00 $80.00


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Baxter Blue Eyewear reduces the symptoms of digital eye strain

Do your eyes hurt from staring at a computer all day? Are they dry and itchy? Do you suffer from loss of focus, blurry vision or fatigue? Headaches or neck pain? All these things are symptoms of digital eye strain (also called Computer Vision Syndrome) which is defined as the ‘physical discomfort felt after two or more hours in front of a digital screen’.

Reading screens can sometimes hurt – Small type, screen glare and pixelated images force our eyes to work harder in order to focus. That’s counter-productive, uncomfortable – and yet another reason why your eyes are so tired all the time.

Most of us spend the majority of our waking hours staring at digital screens, whether it’s the computer at work, mobile phone, iPad, PlayStation… or just relaxing the old fashioned way in front of TV. All this screen time can be hard on your eyes and can lead to eye strain.

If your preferred style is out of stock, order from and enter the discount code BROCCOLI to receive free express shipping.


Lane – Crystal

The Look – Sophisticated / Elegant / Ultimate fashion statement

Quality – Lightweight handcrafted frames made from custom cellulose acetate with premium spring hinges for an improved fit.

Frame Fit – Medium – For more help with sizing please see the FAQ’s below.

Measurements – Eye – 48 / Bridge – 21 / Temple – 140

Carter Kale – Matte Black

The Look – Strong lines / Bold / Stylish

QualityLightweight handcrafted frames made from custom cellulose acetate with premium spring hinges for an improved fit.

Frame Fit – Medium/Large – For more help with sizing please see the FAQ’s below.

Measurements – Eye-51 / Bridge-18 / Temple-140


Which frame will fit me best?

All our glasses have the sizes indicated in their descriptions above. For example, 45-21-140 – these sizes are the lens width (45mm), the nose bridge (21mm) and the arm length (140mm). If you look on a pair of your current glasses or sunglasses these measurements may be indicated on the inside of the arms of your glasses.

Below is an overview of the frame sizes:

  • Narrow/Medium face – Lane
  • Medium/Wide face – Carter
Tone and colour
Stick to your natural tone and colouring for a less obvious look (fairer hair and skin go well with ‘Lane/Crystal’), or make a bold statement with a matte or gloss finish in havana or black – the choice is yours.
When should I wear my Baxters?
You can wear your Baxter’s day & night, whenever you are in front of a digital screen. Wearing your Baxter’s will not cause your eyes to be dependent on them or cause them any damage. For some people it may take a short time to adjust to the feel of frames on your face, so we suggest that you gradually wear them in little by little.
Why your eyes will thank you
  • No more dry, sore, itchy eyes, blurred vision and headaches
  • Our Blue+ lenses will help protect your eyes by filtering out 50% of harmful blue violet light 400nm-440nm
  • Lightweight and strong frames are hand made from custom acetate
  • You will sleep better at night

These lenses have UV400 protection & anti-reflective, anti-scratch coating.

There are a few ways to combat digital eye strain: In addition to our Baxter Blue glasses, we suggest you adopt the 20-20-20 rule which says that for every 20 minutes of screen time you should look at something 20 feet (6 meters) away for 20 seconds. Another great tip is to ensure you position yourself at arms distance from your screen.

How do these glasses compare to other computer glasses?
Firstly, our lenses. We could have just worked with an off the shelf blue-light-blocking lens, but we wanted to be certain the lens would filter out harmful blue violet light in the 400nm-440nm range whilst letting the good blue light in. So we embarked on many months of research and development to create our own blue light lens, partnering with experts in the field to develop our Blue+ lenses. Our Blue+ lenses are clear and filter 50% of the harmful blue violet light (400nm-440nm), have 100% UV protection and come with a anti-glare & anti-scratch coating.

Secondly, our frames. We set out to design frames that you would be happy to wear out in public. Working with experienced frame designers we have developed a fashionable range of glasses that we hope will suit all tastes.

Because our Blue+ lenses are virtually clear with a very subtle tint (hardly noticeable when worn), combined with one of our stylish frames, you have protective eyewear you will be happy to wear anywhere!

Are you optometrists?
No, we are not optometrists and we recommend that you schedule regular comprehensive eye examinations with your optometrist to detect and address any vision problems.
Are there some other ways to alleviate digital eye strain?
Yes. Whilst Baxter Blue glasses alleviate the symptoms of digital eye strain we also recommend you also do the following:

  • Follow the 20/20/20 rule – take a 20 second break, from the screen every 20 minutes and look at something 20 feet away (6 metres)
  • Reduce overhead lighting to eliminate screen glare
  • Position yourself at arms distance away from your screen
  • Ensure your monitor is flat & positioned directly in front of your face
  • The top of your monitor should be at eye level or slightly lower

Click here to listen to the ‘Blue Light’ Podcast on iTunes between Kale Brock (Broccoli Roast) and Aaron Telford (Baxter Blue)

*Listen to the podcast for a coupon code to receive $10 off your first order of these glasses.

Additional information


Lane Crystal, Carter Kale

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